Selasa, 09 September 2014

Against Globalization Leads by Youth People to Rediscovering Indonesian Tourism



Over a century Indonesia had already spreads nation sovereignty along with famous wealth of Indonesian natural resources to the world. Nevertheless the stunning beauty of Indonesia nature also shine between asian continent and Australia continent. Long time ago when Yuan Sebastian Del Cano arrived in land of Kalimantan he must be spellbound by the wealth and beauty of nusantara.

Right now era of colonialism have past. Indonesia now have “pancasila” as nation identity and “bhinneka tunggal ika” as nation souls. But right now is not a colonialism that threatening our motherland but some big wave of a new world order that we named globalization and every single complex problem that comes along with it. It surely have a big potential to bring over a new dark sky just like when colonialism era ruled Indonesia.

Globalization basically is a new world order without a real and clear separator between country and culture. An era where connectify reached it’s peak in every sector of our life. Value for Original culture on the edge of disappearing, our young generation almost lost a pride of our own culture. Next generation forced to forget the essence of our nation identity, Pancasila slowly replace by liberal concept. Voting culture begins to replace “musyawarah untuk mufakat”. Our nation economics contains very high risk of breakdown, because the foundation that held our economics begins to controlled from abroad. Our youth could possibly be a slave in it’s own nation in the future. Because right now they not ready yet to compete with human resources from advance country that start to flooded Indonesia .

After all the task to challenged it lay at the shoulder of our youth generation. Tourism sector with it’s stunning beauty could be one of our way to provide the answer . This answers could only provide by a Leadership of our youth generation that must be leading this sectors. because this sector demands a very high innovation combine by fresh idea that already contained in the brilliant of youth leadership, And essentially a consideration that bless with out of the box characteristic decision can only produce by a youth leadership.

Tourism is a superiority that this nation had, this natural beauty will never exhausted or damage if we treat it carefully and right. First we should know our tourism position right now. It was very ironic if we compare our potential and result that we obtain. Depend on data released by Kompas Indonesia in 2013  Indonesia was place in rank 70 at global tourism competitiveness. We still overwhelmed by our neighbor Singapura on 10 place, Malaysia 34 and Thailand 43.

It means we must start a revolution in our tourism. All this time our tourism only sold beauty of Indonesia nature, for the fact we have more potential than that. We also must sell our unique culture and the rediscover Indonesian tourism, I named it “Youth People Tourism”.

In youth people tourism we delegates task to create idea and tourism concept to a local youth community that lived around tourism area .We recruit everyone that aware and have a will to participate .After the recruitment finish we incubate our candidate with a basic knowledge about tourism management. After they obtain enough knowledge we have to mix and match between they knowledge and their local potential. Finally we will have some possible ideas that we could implements.

Recruiting party should be from Indonesian Government, Tourism Ministry and province government should work together simultaneously. They should always give a guidance when the process running.

There is one rules that must contain in our new tourism. We must move forward with two business  core. Our natural beauty and our unique local culture should be our main product now. Local culture could in form of a festival, ritual, ethnic event, and anything that feels unique so only Indonesia that have it. Our unique local culture can be  great competitive advantages if we could add it to our new rediscover tourism.


Local Culture goes global must be living in very soul of our rediscover tourism. Because it will give us advantages in every aspect .First it surely add our tourism competitive advantages, second it will make our culture popular so in the end, if our culture popular like Korean and Meksiko automatically it will open a new business opportunity. But more importance it will be a foundation of our nation identity, it will strengthen our proudness to our own culture so globalization doesn’t had an opening to penetrate, In fact we will be the one that influencing globalization.

Tight connection between tourism and local youth society will give a new face to our tourism, it is a tourism that maintain simultaneous growth between tourism it self and economic growth for local society .Local culture goes global was truly a reliable shield for our nation identity. Because when it’s goes global a lot of our Indonesian people will aware about it and took part to preserve it . Same things will happened to our natural resources, preservation for our natural resources will be safer because more than one million eyes in the world will watch and look after our the beauty of our natural resources. In the end its our youth generation that should take the role to be the pledge of this program. Only the young could bring Indonesian local beauty to the world and overcome globalization.







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